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E-hail (Rideshare) Knowledge, Use, Reliance, and Future Expectations among Older Adults
Jonathon M Vivoda1, Annie C Harmon2, Ganesh M Babulal3
1Department of Sociology and Gerontology, Miami University, Oxford, Ohio.
Transportation Research. Part F, Traffic Psychology and Behaviour
|April 25, 2018
Summary
Most older adults lack knowledge and use of e-hail (e.g., Uber/Lyft) services. However, current knowledge predicts future use, suggesting potential for this transportation option with increased exposure and policy support.
Area of Science:
- Gerontology
- Transportation Studies
- Sociology
Background:
- Older adults face increasing transportation challenges, especially after ceasing driving.
- E-hail services offer a potential alternative, but their adoption among this demographic is unclear.
Purpose of the Study:
- To investigate e-hail knowledge, usage, reliance, and future expectations among older adults.
- To identify factors associated with e-hail adoption and older adults' perceptions of its future viability.
Main Methods:
- A pencil-and-paper mailed survey was administered to a sample of older adults.
- Univariate, bivariate, and regression analyses were employed to examine relationships between e-hail and demographic/other factors.
Main Results:
- 74% of participants had no e-hail knowledge; only 1.7% had used it, and 3.3% relied on it.
- Younger age, male gender, higher education, and greater transportation satisfaction were linked to higher e-hail knowledge.
- Current e-hail knowledge was the strongest predictor of anticipated future use.
Conclusions:
- E-hail is currently underutilized by older adults, primarily due to low awareness and access barriers like limited internet/smartphone use.
- Increased exposure, service evolution, and targeted policies (e.g., at DMVs or senior centers) could enhance e-hail adoption for older adults transitioning from driving.
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