Is It More Feeling or Thinking? The Influence of Affective and Cognitive Attitude on Adolescents' Intention to Engage

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Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
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Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements

Published on: August 28, 2017

Elroy Boers1, Simon Zebregs2, Hanneke Hendriks2

  • 1a Department of Psychiatry, University of Montreal , CHU Sainte Justine Research Center , Quebec , Canada.

Journal of Health Communication
|April 26, 2018
PubMed

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