Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Concept Videos

Social Scripts02:10

Social Scripts

10.3K
People tend to know what behavior is expected of them in specific, familiar settings. A script is a person’s knowledge about the sequence of events expected in a specific setting (Schank & Abelson, 1977). Essentially, scripts are a particular kind of schema, one containing default values for the features within an event. In the restaurant example, the script's features include the props (e.g., tables, menu, food, and money), the roles to be played (e.g., customer and waiter),...
10.3K
Social Proof00:52

Social Proof

32.4K
Social proof is a form of persuasion based on comparison and conformity. People compare their behavior and actions to what others are doing and will change to conform to do what their peers do.
32.4K
Social Traps01:41

Social Traps

26.9K
Social traps are negative situations where people get caught in a direction or relationship that later proves to be unpleasant, with no easy way to back out of or avoid. The concept was orignally introduced by John Platt who applied psychology to Garrett Hardin's "Tragedy of the Commons", where in New England herd owners could let their cattle graze in the common ground. This situation seems like a good idea, but an individual could have an advantage. If they owned...
26.9K
Social Loafing01:37

Social Loafing

39.7K
Another way in which a group presence can affect performance is social loafing—the exertion of less effort by a person working together with a group. Social loafing occurs when our individual performance cannot be evaluated separately from the group. Thus, group performance declines on easy tasks (Karau & Williams, 1993). Essentially individual group members loaf and let other group members pick up the slack. Because each individual’s efforts cannot be evaluated,...
39.7K
Social Exchange Theory02:06

Social Exchange Theory

40.8K
We have discussed why we form relationships, what attracts us to others, and different types of love. But what determines whether we are satisfied with and stay in a relationship? One theory that provides an explanation is social exchange theory. According to social exchange theory, we act as naïve economists in keeping a tally of the ratio of costs and benefits of forming and maintaining a relationship with others (Rusbult & Van Lange, 2003).
40.8K
Social Facilitation01:04

Social Facilitation

36.6K
Not all intergroup interactions lead to negative outcomes. Sometimes, being in a group situation can improve performance. Social facilitation occurs when an individual performs better when an audience is watching than when the individual performs the behavior alone. This typically occurs when people are performing a task for which they are skilled.
36.6K

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by
Same author

Hepatic Steatosis Is Associated With Increased Cardiovascular Risk Through Adverse Coronary Plaque Composition.

Clinical gastroenterology and hepatology : the official clinical practice journal of the American Gastroenterological Association·2026
Same author

Opportunistic CT-Derived Periaortic Fat Attenuation as a Novel Marker of Mortality in Patients Undergoing TAVR.

JACC. Cardiovascular imaging·2026
Same author

Risk in Women Emerges at Lower Coronary Plaque Burden Than in Men: PROMISE Trial.

Circulation. Cardiovascular imaging·2026
Same author

Prognostic Value of Plaque Volume in Patients With First Diagnosis of Coronary Artery Disease: A Substudy of the PROMISE Randomized Clinical Trial.

JAMA cardiology·2026
Same author

Sodium glucose transporter 2 inhibition maintains kidney antibacterial response by decreasing complement C1q.

Kidney international·2026
Same author

Statin Effects on Pericoronary Adipose Tissue Density in People With HIV: Insights From the REPRIEVE Trial.

JACC. Cardiovascular imaging·2025

Related Experiment Video

Updated: Feb 11, 2026

A System for Tracking the Dynamics of Social Preference Behavior in Small Rodents
08:38

A System for Tracking the Dynamics of Social Preference Behavior in Small Rodents

Published on: November 21, 2019

8.2K

Higher-order risk preferences in social settings.

Timo Heinrich1, Thomas Mayrhofer2,3

  • 11Durham University Business School, Mill Hill Lane, Durham, DH1 3LB UK.

Experimental Economics
|May 4, 2018
PubMed
Summary

This study explores higher-order risk preferences like prudence and temperance in social contexts. Findings show these traits persist in group decisions, influenced by communication and partner payoffs.

Keywords:
CommunicationExperimentPrudenceResponsibilityRisk aversionTemperance

More Related Videos

Assessment of Social Transmission of Food Preferences Behaviors
04:56

Assessment of Social Transmission of Food Preferences Behaviors

Published on: January 25, 2018

8.6K
A Novel Method for Involving Women of Color at High Risk for Preterm Birth in Research Priority Setting
14:43

A Novel Method for Involving Women of Color at High Risk for Preterm Birth in Research Priority Setting

Published on: January 12, 2018

13.5K

Related Experiment Videos

Last Updated: Feb 11, 2026

A System for Tracking the Dynamics of Social Preference Behavior in Small Rodents
08:38

A System for Tracking the Dynamics of Social Preference Behavior in Small Rodents

Published on: November 21, 2019

8.2K
Assessment of Social Transmission of Food Preferences Behaviors
04:56

Assessment of Social Transmission of Food Preferences Behaviors

Published on: January 25, 2018

8.6K
A Novel Method for Involving Women of Color at High Risk for Preterm Birth in Research Priority Setting
14:43

A Novel Method for Involving Women of Color at High Risk for Preterm Birth in Research Priority Setting

Published on: January 12, 2018

13.5K

Area of Science:

  • Behavioral Economics
  • Decision Science
  • Social Psychology

Background:

  • Higher-order risk preferences (prudence, temperance) influence private financial decisions.
  • Real-world financial decisions often occur in social settings (households, organizations).
  • Limited research exists on how social factors impact these preferences.

Purpose of the Study:

  • To investigate prudence and temperance in social decision-making.
  • To differentiate the effects of communication and other-regarding concerns on choices.
  • To understand how social context modifies individual risk preferences.

Main Methods:

  • Elicitation of higher-order risk preferences in individuals.
  • Experimental manipulation of decision-making context (alone vs. communication).
  • Systematic variation of decision outcomes (individual vs. partner payoff).

Main Results:

  • Risk aversion, prudence, and temperance were prevalent across tested social settings.
  • Partner preferences significantly influenced decisions when communication was allowed and payoffs were shared.
  • Social factors demonstrably impact higher-order risk preferences.

Conclusions:

  • Prudence and temperance are robust preferences, extending to social financial decisions.
  • Communication and shared payoffs amplify social influences on risk-taking behavior.
  • Future research should consider social dynamics in economic decision models.