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Related Concept Videos

Stereotype Content Model02:16

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The Stereotype Content Model (SCM) was first proposed by Susan Fiske and her colleagues (Fiske, Cuddy, Glick & Xu, 2002; see also Fiske, 2012 and Fiske, 2017). The SCM specifies that when someone encounters a new group, they will stereotype them based on two metrics: warmth—or that group’s perceived intent, and how likely they are to provide help or inflict harm—and competence—or their ability to carry out that objective. Depending on the warmth-competence...
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Humans are very diverse and although we share many similarities, we also have many differences. The social groups we belong to help form our identities (Tajfel, 1974). These differences may be difficult for some people to reconcile, which may lead to prejudice toward people who are different. Prejudice is a negative attitude and feeling toward an individual based solely on one’s membership in a particular social group (Allport, 1954; Brown, 2010). Prejudice is common against people who...
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When we hold a stereotype about a person, we have expectations that he or she will fulfill that stereotype. A self-fulfilling prophecy is an expectation held by a person that alters his or her behavior in a way that tends to make it true. When we hold stereotypes about a person, we tend to treat the person according to our expectations. This treatment can influence the person to act according to our stereotypic expectations, thus confirming our stereotypic beliefs. Research by Rosenthal and...
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Related Experiment Video

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Stereotype Content: Warmth and Competence Endure.

Susan T Fiske1

  • 1Princeton University.

Current Directions in Psychological Science
|May 15, 2018
PubMed
Summary

Social cognition consistently uses warmth and competence dimensions. The Stereotype Content Model (SCM) explains how social structure influences stereotypes, emotions, and discrimination.

Area of Science:

  • Social Psychology
  • Social Cognition
  • Stereotype Research

Background:

  • Social cognition involves understanding individuals and groups.
  • Two core dimensions, perceived warmth and competence, are fundamental.
  • These dimensions have been observed across various psychological theories and historical research.

Purpose of the Study:

  • To introduce and validate the Stereotype Content Model (SCM).
  • To propose a comprehensive causal theory linking social structure to stereotypes, emotions, and discrimination.
  • To demonstrate the generalizability and reliability of the warmth and competence dimensions.

Main Methods:

  • Utilized diverse methodologies including surveys, cultural studies, laboratory experiments, and biobehavioral approaches.

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  • Ensured reliability and validity in measuring the core dimensions of warmth and competence.
  • Examined the framework's consistency across different geographical locations, societal levels, and time periods.
  • Main Results:

    • The Big Two dimensions (warmth and competence) were consistently measured across various methods and contexts.
    • Evidence supports the generalizability of these dimensions across place, levels, and time.
    • The SCM framework demonstrates a causal pathway from social structure to stereotypes, emotions, and discrimination.

    Conclusions:

    • The Stereotype Content Model provides a robust framework for understanding social cognition.
    • The dimensions of warmth and competence are fundamental and widely applicable.
    • The SCM offers practical implications for understanding and addressing stereotypes and discrimination.