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An Updated Analysis of Direct-to-Consumer Television Advertisements for Prescription Drugs

Janelle Applequist1, Jennifer Gerard Ball2

  • 1Zimmerman School of Advertising and Mass Communications, University of South Florida, Tampa, Florida applequist@usf.edu.

Annals of Family Medicine
|May 16, 2018
PubMed
Abstract

Keywords:
DTCDTCAcontent analysisdirect-to-consumer advertisingpharmaceutical industryprescription drug advertising

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