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Canada Communicable Disease Report 2016 readership survey
P Huston1, N M Farrell2, L Townley2
1CCDR Editorial Office, Infectious Disease Prevention and Control Branch, Public Health Agency of Canada, Ottawa, ON.
Background:
The Canada Communicable Disease Report (CCDR) is a peer reviewed scientific journal published since 1975. In 2011, a readership survey was conducted to inform a revitalization process. In late 2016, this survey was repeated to assess progress.
Objective:
To provide information about the results of the CCDR 2016 readership survey, which identified CCDR's readership and their needs, obtained feedback on the journal's revitalization and sought suggestions for further improvement.
Methods:
An online readership survey was conducted from September 7 to 28, 2016. Invitations were sent via email to CCDR subscribers. The survey was based on the 2011 version and checked for face-validity. Analysis included descriptive statistics and a qualitative assessment of comments for themes.
Results:
A total of 549 people responded to the survey (12% participation rate). The majority of respondents worked in public health (61%), clinical care (23%), academia (16%) and laboratory medicine (9%). Approximately 45% of respondents had received CCDR for less than four years, which is consistent with the fact that the number of subscribers more than doubled over this time. Over 90% of respondents reported they read the articles in CCDR (always 15%, often 43%, sometimes 35%). When asked about their primary source of infectious disease information in Canada, CCDR was the number one response, identified by 72% of respondents. When asked "What do you like best about CCDR?" typical comments were that it provided Canadian content, was well written, evidence-based, interesting and relevant. The number one suggestion for improvement was that CCDR should be listed with PubMed.
Conclusion:
The survey results suggest that CCDR has been successfully revitalized and is meeting its readership's needs for a scientific journal on infectious disease with Canadian content, high quality and relevance. Consistent with suggestions for improvement, CCDR will be joining the PubMed database over the next year.
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