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Disneyization: A framework for understanding illicit drug use in bounded play spaces
1Coventry University, School of Psychological, Social and Behavioural Sciences, Priory Street, Coventry, CV1 5FB, United Kingdom.
The International Journal on Drug Policy
|May 21, 2018
Summary
This study applies Disneyization theory to understand tourist drug use in Ibiza, revealing how themed environments normalize illegal substance consumption. The findings offer a new framework for analyzing drug use in recreational spaces.
Area of Science:
- Sociology
- Criminology
- Tourism Studies
Background:
- Illicit drug use among tourists is a complex phenomenon in recreational settings.
- Existing research lacks a comprehensive framework to analyze drug use patterns in bounded play spaces.
Purpose of the Study:
- To develop a new conceptual framework for understanding dynamic patterns of illegal drug use among tourists.
- To apply Bryman's (2004) Disneyization model to analyze drug use in tourist resorts, festivals, and nightclubs.
Main Methods:
- An ethnographic study was conducted over three summers in Ibiza's tourist locations.
- Grounded theory design incorporated participant observation and semi-structured interviews (n=56).
- Secondary data from tourist marketing were also analyzed.
Main Results:
- Disneyization's constructs (theming, hybrid consumption, branding, performative labor, atmospheres) explain illicit drug use in bounded play spaces.
- Theming creates hedonistic environments conducive to drug use.
- Hybrid consumption blurs legal/illegal intoxication, and branding reflects drug hierarchies.
- Performative labor integrates participants into the drug market, while atmospheres enhance immersive experiences.
Conclusions:
- Disneyization offers a novel conceptual framework for analyzing drug use in bounded play spaces.
- This framework aids scholars, practitioners, and policymakers in understanding complex spatial, socio-cultural, psychological, and economic factors influencing drug use patterns.
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