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Sex on American Television: An Analysis Across Program Genres and Network Types.

Deborah A Fisher¹, Douglas L Hill¹, Joel W Grube²

¹Pacific Institute for Research and Evaluation.

Journal of Broadcasting & Electronic Media

|May 22, 2018

Summary

This study analyzed sexual content in 1,276 television shows from 2001-2002. Premium cable movie channels showed more sexual content than broadcast or other cable networks, especially during peak teen viewing times.

Keywords:

adolescents content analysis sex television

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Area of Science:

Media Studies
Adolescent Health
Communication Research

Background:

Television remains a significant influence on adolescent development and health.
Previous research on television's sexual content has limitations in scope and network diversity.
Understanding media's role in sexual socialization is crucial for public health initiatives.

Purpose of the Study:

To quantify and compare sexual content across various television network types and genres.
To identify programming genres and networks with high levels of sexual content during adolescent viewing hours.
To assess the prevalence and explicitness of sexual behavior and talk in television programming.

Main Methods:

Content analysis of 1,276 television shows from the 2001-2002 season.
Coding for the presence, type, and explicitness of sexual content.
Comparison of sexual content across broadcast, cable, and premium cable movie channels.
Examination of content variations across different program genres.

Main Results:

Premium cable movie channels exhibited significantly higher percentages of shows with sexual behavior and talk compared to broadcast and other cable networks.
Three distinct genres were identified with high sexual content prevalence and explicitness.
Few television genres consistently provided programming free of sexual content during peak adolescent viewing times.
Adolescent-targeted networks were included to provide a more comprehensive analysis.

Conclusions:

Premium cable channels are primary sources of explicit sexual content on television.
The pervasive nature of sexual content across genres necessitates media literacy interventions for adolescents.
Further research should explore the impact of this content on adolescent sexual attitudes and behaviors.