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What clicks actually mean: Exploring digital news user practices.

Tim Groot Kormelink1, Irene Costera Meijer1

  • 1Vrije Universiteit Amsterdam, The Netherlands.

Journalism (London, England)
|May 22, 2018
PubMed
Summary

Clicks don't fully reveal audience news interests. Understanding user browsing behaviors, not just clicks, is crucial for journalism and societal well-being.

Area of Science:

  • Digital Media Studies
  • Human-Computer Interaction
  • Journalism Research

Background:

  • Clicking patterns are often misinterpreted as the sole indicator of audience interest in news content.
  • This interpretation raises concerns about the quality of journalism and its societal impact.
  • Previous research has largely overlooked the nuances of user browsing behavior beyond simple click data.

Discussion:

  • This study investigates the complex relationship between user clicks and their actual interests in news.
  • It analyzes 30 distinct considerations (cognitive, affective, pragmatic) influencing users' decisions to click or not click on news articles.
  • The research highlights the limitations of using clicks as a proxy for genuine user interest.

Key Insights:

  • User interest in news is multifaceted and cannot be accurately gauged by click data alone.
Keywords:
Clicksjournalismnews interestnews usequalitative audience researchweb metrics

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  • A lack of clicks does not equate to a lack of interest; other factors influence browsing behavior.
  • Recognizing the variety of user considerations is essential for understanding news consumption.

    • Outlook:

    • Future research should explore user-centric metrics beyond simple click-through rates.
    • Developing a deeper understanding of browsing patterns can help align news consumption with civic needs.
    • Critically evaluating all audience metrics from a user perspective is vital for the future of journalism.