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Published on: December 18, 2013
Facebook or Twitter?: Effective recruitment strategies for family caregivers
Kayla Herbell1, Jaclene A Zauszniewski1
1Case Western Reserve University, United States.
Abstract:
This brief details recent recruitment insights from a large all-online study of family caregivers that aimed to develop a measure to assess how family caregivers manage daily stresses. Online recruitment strategies included the use of Twitter and Facebook. Overall, 800 individuals responded to the recruitment strategy; 230 completed all study procedures. The most effective online recruitment strategy for targeting family caregivers was Facebook, yielding 86% of the sample. Future researchers may find the use of social media recruitment methods appealing because they are inexpensive, simple, and efficient methods for obtaining National samples.
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