Related Experiment Video
Updated: Feb 9, 2026

Integrating Computerized Linguistic and Social Network Analyses to Capture Addiction Recovery Capital in an Online Community
Published on: May 31, 2019
Social media posts and online search behaviour as early-warning system for MRSA outbreaks
Tom H van de Belt1, Pieter T van Stockum2, Lucien J L P G Engelen1
1Radboud REshape Innovation Center, Radboudumc University Medical Center, Geert Grooteplein Zuid 10, 6525 GA Nijmegen, Netherlands.
Background:
Despite many preventive measures, outbreaks with multi-drug resistant micro-organisms (MDROs) still occur. Moreover, current alert systems from healthcare organizations have shortcomings due to delayed or incomplete notifications, which may amplify the spread of MDROs by introducing infected patients into a new healthcare setting and institutions. Additional sources of information about upcoming and current outbreaks, may help to prevent further spread of MDROs.The study objective was to evaluate whether methicillin-resistant Staphylococcus aureus (MRSA) outbreaks could be detected via social media posts or online search behaviour; if so, this might allow earlier detection than the official notifications by healthcare organizations.
Methods:
We conducted an exploratory study in which we compared information about MRSA outbreaks in the Netherlands derived from two online sources, Coosto for Social Media, and Google Trends for search behaviour, to the mandatory Dutch outbreak notification system (SO-ZI/AMR). The latter provides information on MDRO outbreaks including the date of the outbreak, micro-organism involved, the region/location, and the type of health care organization.
Results:
During the research period of 15 months (455 days), 49 notifications of outbreaks were recorded in SO-ZI/AMR. For Coosto, the number of unique potential outbreaks was 37 and for Google Trends 24. The use of social media and online search behaviour missed many of the hospital outbreaks that were reported to SO-ZI/AMR, but detected additional outbreaks in long-term care facilities.
Conclusions:
Despite several limitations, using information from social media and online search behaviour allows rapid identification of potential MRSA outbreaks, especially in healthcare settings with a low notification compliance. When combined in an automated system with real-time updates, this approach might increase early discovery and subsequent implementation of preventive measures.
Insights
Social media and online search data can help detect methicillin-resistant Staphylococcus aureus (MRSA) outbreaks faster than official systems. This approach shows promise for early detection, especially in facilities with lower reporting compliance.
Area of Science:
- Infectious Disease Epidemiology
- Public Health Surveillance
- Digital Health
Background:
- Multi-drug resistant micro-organisms (MDROs) outbreaks persist despite preventive measures.
- Current healthcare alert systems for MDROs have limitations, including delayed or incomplete notifications.
- Additional information sources are needed to prevent the spread of MDROs.
Purpose of the Study:
- To evaluate the potential of social media posts and online search behavior for detecting methicillin-resistant Staphylococcus aureus (MRSA) outbreaks.
- To determine if these online sources can provide earlier detection of MRSA outbreaks compared to official healthcare notifications.
Main Methods:
- An exploratory study was conducted in the Netherlands.
- Information on MRSA outbreaks from social media (Coosto) and online search behavior (Google Trends) was compared to the mandatory Dutch outbreak notification system (SO-ZI/AMR).
- Data included outbreak dates, microorganisms, regions, and healthcare organization types.
Main Results:
- Over 15 months, 49 outbreaks were reported in SO-ZI/AMR.
- Social media identified 37 potential outbreaks, and Google Trends identified 24.
- Online sources missed some hospital outbreaks but detected additional outbreaks in long-term care facilities.
Conclusions:
- Social media and online search behavior can facilitate rapid identification of potential MRSA outbreaks.
- This approach is particularly valuable in healthcare settings with low official notification compliance.
- An automated system integrating real-time online data could enhance early detection and preventive measures for MRSA outbreaks.
Related Concept Videos
Social Scripts
The Sense of Self: Reflected Self-Appraisal and Social Comparison
Social Proof
Social Traps
Social Facilitation
Social Loafing

