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[Pruritus in Germany-a Google search engine analysis].

A Zink1, M Rüth2, B Schuster2

  • 1Klinik und Poliklinik für Dermatologie und Allergologie am Biederstein, Klinikum rechts der Isar, Technische Universität München, München, Deutschland. alexander.zink@tum.de.

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Summary
This summary is machine-generated.

Google searches reveal pruritus prevalence in Germany is higher than expected. Anal pruritus, atopic eczema, and psoriasis are common concerns, indicating a significant unmet medical need.

Keywords:
InternetKeywordsLocationMedical needsPrevalence

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Area of Science:

  • Dermatology
  • Public Health
  • Digital Epidemiology

Background:

  • Determining pruritus prevalence is challenging due to infrequent medical consultations.
  • Internet user search data offers an alternative method to estimate prevalence.

Purpose of the Study:

  • To estimate pruritus frequency and common locations in German internet users.
  • To analyze Google search volume for pruritus-related terms.

Main Methods:

  • Utilized Google AdWords Keyword Planner to analyze 701 keywords related to "Juckreiz" (pruritus).
  • Assessed search data from January 2015 to December 2016.

Main Results:

  • Over 7.5 million pruritus-related searches were recorded.
  • Top search terms included atopic eczema (Neurodermitis) and psoriasis (Schuppenflechte).
  • Whole-body and anal pruritus were most frequently searched locations, with higher search volumes in winter.

Conclusions:

  • Google search analysis provides a rough estimate of pruritus's medical need in the German population.
  • Anal pruritus represents a significant unmet medical need.
  • Search data highlights public interest in pruritus's influencing factors, particularly skin conditions.