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Microbiologists' Public Engagement Views and Behaviors
Anthony Dudo1, John Besley2, Lee Ann Kahlor1
1Stan Richards School of Advertising and Public Relations, University of Texas at Austin, Austin, TX 78712.
Journal of Microbiology & Biology Education
|June 16, 2018
Summary
Microbiologists frequently communicate research and value outreach. Positive attitudes, perceived communication skills, and seniority drive future public engagement intentions, aligning with the Theory of Planned Behavior.
Area of Science:
- Microbiology
- Science Communication
Background:
- Public engagement is crucial for scientific advancement.
- Understanding scientists' perspectives on research communication is vital.
Purpose of the Study:
- To explore US microbiologists' perceptions and behaviors regarding research communication.
- To identify factors influencing their willingness for future public engagement.
Main Methods:
- An extensive, multi-wave online survey of 903 US-based microbiologists.
- Investigated communication frequency, experience evaluation, and future engagement drivers.
Main Results:
- Microbiologists are frequent communicators who find value in outreach.
- Positive attitudes, self-efficacy in communication, seniority, and research activity correlate with higher engagement willingness.
- Findings align with the Theory of Planned Behavior.
Conclusions:
- Social and psychological factors significantly influence microbiologists' public communication intentions.
- Implications exist for developing targeted communication training programs for scientists.