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Dermatology on Google.

Mary K Hill, Ravi R Patel, Pratibha Anand

  • 1Department of Dermatology, University of Anschutz Medical Campus Department of Epidemiology, Colorado School of Public Health, University of Colorado Anschutz Medical Campus, Aurora, Colorado Dermatology Service, US Department of Veteran Affairs, Eastern Colorado Health Care System, Denver, Colorado. robert.dellavalle@ucdenver.edu.

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This summary is machine-generated.

Dermatology organizations and journals show low engagement on Google+. Most dermatology entities are not leveraging this platform for online presence and audience expansion.

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Area of Science:

  • Social Media Engagement
  • Digital Health Presence
  • Dermatology Online Outreach

Background:

  • Google+ offered unique features for online presence and user engagement.
  • Evaluating the social media footprint of dermatology entities is crucial for understanding digital outreach.

Purpose of the Study:

  • To assess the presence and activity of dermatology-related entities on Google+.
  • To determine if dermatology journals, organizations, and patient groups utilize Google+ effectively.

Main Methods:

  • Searched for Google+ accounts of top dermatology journals and organizations.
  • Conducted Google searches for "dermatology Google+" to identify relevant profiles.
  • Assessed the activity status of identified Google+ profiles.

Main Results:

  • Private dermatology practices showed higher Google+ activity compared to institutions.
  • Only one of 13 dermatology journals actively used Google+.
  • While 26 organizations had accounts, only 7 were active in the past year.

Conclusions:

  • The majority of dermatology journals and organizations have underutilized Google+.
  • There is a significant missed opportunity for dermatology entities to expand their online presence on Google+.