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Pokémon GO and Physical Activity in Asia: Multilevel Study.

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Playing Pokémon GO temporarily increased walking and running distances, especially for less active individuals. This augmented reality game shows potential as a public health tool to promote physical activity.

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Area of Science:

  • Public Health
  • Human-Computer Interaction
  • Behavioral Science

Background:

  • Physical activity is crucial for a healthy lifestyle, yet effective global promotion strategies remain elusive.
  • Augmented reality games like Pokémon GO have been anecdotally linked to increased physical activity, but require further investigation.

Purpose of the Study:

  • To examine the relationship between Pokémon GO usage and players' physical activity levels.
  • To determine how this relationship differs across individuals with varying baseline physical activity.

Main Methods:

  • A field study in Hong Kong involving 210 participants (aged 13-65) who played Pokémon GO.
  • Collected data on Pokémon GO behavior, daily walking/running distances (via mobile phones), demographics, and built environment.
  • Utilized multilevel modeling to analyze predictors of physical activity changes over 35 days (14 days pre- to 21 days post-installation).

Main Results:

  • Average daily walking and running distances increased by 18.1% (0.96 km) in the 21 days post-Pokémon GO installation, but this effect diminished over time.
  • The positive association between Pokémon GO and physical activity was stronger and more sustained in less physically active players.
  • Playing Pokémon GO in green spaces showed a significant positive correlation with increased physical activity.

Conclusions:

  • Pokémon GO is associated with short-term increases in physical activity, particularly benefiting less active individuals.
  • The game can foster connections between people and green spaces, encouraging physical activity.
  • Location-based augmented reality games represent a promising avenue for global public health interventions.