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Eye Tracking During Visually Situated Language Comprehension: Flexibility and Limitations in Uncovering Visual Context Effects

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Living the metrics: Self-tracking and situated objectivity.

Mika Pantzar¹, Minna Ruckenstein¹

¹Consumer Society Research Centre, University of Helsinki, Finland.

|June 27, 2018

Summary

Self-tracking practices transform personal data into subjective health theories. This research introduces "situated objectivity" to understand how individuals interpret physiological measurements in daily life.

Keywords:

Mechanical objectivity data valences self-tracking situated objectivity stress temporality

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Area of Science:

Human-Computer Interaction
Sociology of Health & Illness
Personalized Health Technologies

Background:

Self-tracking relies on personal data, particularly physiological stress and recovery measurements.
Existing notions of 'mechanical objectivity' struggle to account for subjective interpretations of this data.
Individuals often align physiological data with personal expectations and lived experiences.

Purpose of the Study:

To evaluate self-tracking practices through the lens of objectivity.
To explore how individuals engage with and interpret their personal physiological data.
To introduce and develop the concept of 'situated objectivity' for understanding everyday data encounters.

Main Methods:

Conceptual analysis departing from 'mechanical objectivity'.
Exploration of confrontations with personal data, focusing on physiological measurements.
Development of the 'situated objectivity' framework to analyze interpretation, reflection, and ambiguity in everyday data engagement.

Main Results:

Mechanical objectivity is insufficient for understanding how people use physiological data.
'Situated objectivity' highlights everyday interpretation, reflection, and ambiguity in personal data engagement.
Self-tracking involves translating and transforming life experiences, not just recording facts, using data eclectically.

Conclusions:

Self-tracking practices are more about personalized meaning-making than objective fact-finding.
Measurement devices become raw material for crafting individual health and life theories.
Self-tracking's value lies in experimentation, learning, and promoting communicative processes that can reshape health knowledge and promotion.