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What Does the Public Think? Examining Plastic Surgery Perceptions through the Twitterverse.

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Most public tweets about plastic surgery on Twitter contain inaccurate information. "Relaxed/content" and "excited/interested" emotions drive sharing, offering insights for plastic surgeons to improve public engagement.

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Area of Science:

  • Social Media Analysis
  • Health Communication
  • Plastic Surgery Research

Background:

  • Twitter is a key platform for health information dissemination.
  • Emotional motivations significantly influence social sharing behaviors.
  • This study analyzes public perceptions and emotional drivers of plastic surgery content on Twitter.

Purpose of the Study:

  • To analyze public perceptions and attitudes towards plastic surgery on Twitter.
  • To identify emotional triggers that influence the social sharing of plastic surgery information.
  • To assess the accuracy and sources of plastic surgery information shared on the platform.

Main Methods:

  • Content analysis of 4548 tweets related to plastic surgery from August 2014 to December 2016.
  • Categorization of tweets by author, topic, content, emotion, tone, accuracy, and source.
  • Statistical analysis to identify significant patterns in social sharing and information accuracy.

Main Results:

  • Cosmetic surgery tweets constituted 74% of the analyzed content, primarily shared by the public.
  • Public tweets frequently contained inaccurate information (80%), while only 11.2% of board-certified surgeons' tweets were rated highly accurate.
  • The most shared emotions were 'relaxed/content' (51.5%) and 'excited/interested' (18.4%).

Conclusions:

  • A significant portion of plastic surgery information on Twitter is inaccurate, potentially misleading the public.
  • Understanding the emotional appeal of shared content is crucial for effective communication.
  • Plastic surgeons can leverage positive emotions like contentment and excitement to enhance public engagement and promote the specialty on social media.