Related Experiment Video
Updated: Feb 8, 2026

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Using a Virtual Store As a Research Tool to Investigate Consumer In-store Behavior
Published on: July 24, 2017
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Addressing the accuracy of direct-to-consumer genetic testing
Shirley Wu1, Jeffrey Pollard2, Arnab Chowdry2
123andMe, Mountain View California, USA. swu@23andme.com.
Abstract
No abstract available in PubMed .
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