Health Literacy
Purpose of Health Records I
Purpose of Health Records II
Natural Selection and Mating Preferences
Concepts of Health and Illness
Dimensions of Health and Illness
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Updated: Feb 8, 2026

Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods
Published on: September 19, 2012
Arthur E Attema1, Han Bleichrodt2,3, Olivier L'Haridon4
1Erasmus School of Health Policy & Management, Erasmus University Rotterdam, Rotterdam, The Netherlands.
People’s health preferences differ under ambiguity versus risk, especially for health losses. Understanding ambiguity aversion is crucial for medical decision-making involving potential losses.
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