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Related Concept Videos

Social Scripts02:10

Social Scripts

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People tend to know what behavior is expected of them in specific, familiar settings. A script is a person’s knowledge about the sequence of events expected in a specific setting (Schank & Abelson, 1977). Essentially, scripts are a particular kind of schema, one containing default values for the features within an event. In the restaurant example, the script's features include the props (e.g., tables, menu, food, and money), the roles to be played (e.g., customer and waiter),...
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Social Proof00:52

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Social proof is a form of persuasion based on comparison and conformity. People compare their behavior and actions to what others are doing and will change to conform to do what their peers do.
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Social traps are negative situations where people get caught in a direction or relationship that later proves to be unpleasant, with no easy way to back out of or avoid. The concept was orignally introduced by John Platt who applied psychology to Garrett Hardin's "Tragedy of the Commons", where in New England herd owners could let their cattle graze in the common ground. This situation seems like a good idea, but an individual could have an advantage. If they owned...
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Social Facilitation01:04

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Not all intergroup interactions lead to negative outcomes. Sometimes, being in a group situation can improve performance. Social facilitation occurs when an individual performs better when an audience is watching than when the individual performs the behavior alone. This typically occurs when people are performing a task for which they are skilled.
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Social Loafing01:37

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Another way in which a group presence can affect performance is social loafing—the exertion of less effort by a person working together with a group. Social loafing occurs when our individual performance cannot be evaluated separately from the group. Thus, group performance declines on easy tasks (Karau & Williams, 1993). Essentially individual group members loaf and let other group members pick up the slack. Because each individual’s efforts cannot be evaluated,...
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Social Exchange Theory02:06

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We have discussed why we form relationships, what attracts us to others, and different types of love. But what determines whether we are satisfied with and stay in a relationship? One theory that provides an explanation is social exchange theory. According to social exchange theory, we act as naïve economists in keeping a tally of the ratio of costs and benefits of forming and maintaining a relationship with others (Rusbult & Van Lange, 2003).
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Related Experiment Video

Updated: Feb 8, 2026

The Social Dimension of Stress: Experimental Manipulations of Social Support and Social Identity in the Trier Social Stress Test
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Exploring breastfeeding support on social media.

Nicole Bridges1, Gwyneth Howell1, Virginia Schmied1

  • 1Western Sydney University, Locked Bag 1797, Penrith, NSW 2750 Australia.

International Breastfeeding Journal
|July 10, 2018
PubMed
Summary

Social networking sites offer vital breastfeeding support. Trained peer supporters and mothers provide informational and emotional help, addressing common breastfeeding concerns and reducing premature weaning.

Keywords:
Authentic presenceBreastfeedingEthnographyFacebookFacilitative styleOnlinePeer supportSocial networkSocial networking sites

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Area of Science:

  • Social Sciences
  • Public Health
  • Communication Studies

Background:

  • Mothers often cite insufficient breastfeeding support as a reason for early weaning.
  • Previous research explored breastfeeding mothers' experiences and support needs but not SNS query topics or peer supporter responses.

Purpose of the Study:

  • To investigate specific breastfeeding topics women search for on social networking sites (SNSs).
  • To examine how breastfeeding peer supporters respond to breastfeeding concerns within SNSs.

Main Methods:

  • An online ethnography was conducted in Australian Breastfeeding Association (ABA) closed Facebook groups.
  • Data collection involved capturing wall posts, comments, and images from 15 groups over four weeks (July-August 2013).

Main Results:

  • Analysis of 778 wall posts and 2,998 comments revealed 165 queries (21%), with 72 (44%) being specific breastfeeding questions.
  • Twelve breastfeeding topic areas were identified; the top three were analyzed for content and support type.
  • Informational and emotional support was provided by trained peer counselors and other mothers.

Conclusions:

  • Closed Facebook groups, like those hosted by the ABA, effectively provide both informational and emotional breastfeeding support.
  • Trained peer breastfeeding counselors and mothers contribute to authentic support.
  • Group administrators are crucial for managing discussions and ensuring adherence to ethical guidelines.