BOS response to article on 'Hold that smile' campaign

The British Orthodontic Society launched a campaign called 'Hold that smile' to highlight to patients the importance of wearing retainers as a means of reducing relapse following orthodontic treatment. This opinion piece, on behalf of the British Orthodontic Society, is written in response to an article entitled 'British Orthodontic Society's initiative on orthodontic retention, A GDP's perspective' ( 2018; 224: 481-486). In this short opinion article, we take the opportunity to clarify the aims of the campaign, which set out to educate patients about orthodontic relapse and to highlight the importance of wearing, and taking responsibility for, retainers long-term.