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When Visual Cues Activate Moral Foundations: Unintended Effects of Visual Portrayals of Vaping within Electronic

Sijia Yang1, Erin K Maloney1, Andy S L Tan2,3

  • 1Annenberg School for Communication, University of Pennsylvania, Philadelphia, PA, USA.

Human Communication Research
|July 18, 2018
PubMed

Keywords:
Electronic CigaretteMoral AppealMoral Foundations Theory (MFT)Multimodal MessageUnintended EffectsVisual Persuasion

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