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Decision Making01:20

Decision Making

994
Decision-making is a fundamental cognitive process that involves evaluating alternatives and selecting among them. This process can range from simple choices, such as deciding what to wear, to complex decisions, like choosing a major in college or a career path. The complexity of the decision often dictates the approach we use, which can be broadly categorized into two types: automatic and controlled decision-making.
Automatic decision-making is fast, intuitive, and relies on gut feelings...
994
Decision Making: P-value Method01:09

Decision Making: P-value Method

7.0K
The process of hypothesis testing based on the P-value method includes calculating the P- value using the sample data and interpreting it.
First, a specific claim about the population parameter is proposed. The claim is based on the research question and is stated in a simple form. Further, an opposing statement to the claim  is also stated. These statements can act as null and alternative hypotheses:  a null hypothesis would be a neutral statement while the alternative hypothesis can...
7.0K
Decision Making: Traditional Method01:14

Decision Making: Traditional Method

5.5K
The process of hypothesis testing based on the traditional method includes calculating the critical value, testing the value of the test statistic using the sample data, and interpreting these values.
First, a specific claim about the population parameter is decided based on the research question and is stated in a simple form. Further, an opposing statement to this claim is also stated. These statements can act as null and alternative hypotheses, out of which a null hypothesis would be a...
5.5K
Parallel Processing01:20

Parallel Processing

733
The brain processes sensory information rapidly due to parallel processing, which involves sending data across multiple neural pathways at the same time. This method allows the brain to manage various sensory qualities, such as shapes, colors, movements, and locations, all concurrently. For instance, when observing a forest landscape, the brain simultaneously processes the movement of leaves, the shapes of trees, the depth between them, and the various shades of green. This enables a quick and...
733
Information Processing Approach01:30

Information Processing Approach

586
The information-processing theory of cognitive development centers on fundamental mental processes, including attention, memory, and problem-solving skills. Researchers in this field examine how cognitive abilities, such as working memory, evolve and influence children's overall development. Studies indicate that children with stronger working memory tend to excel in reading comprehension, math, and problem-solving compared to peers with less efficient memory skills. Low working memory is...
586
Processes of Self-Presentation01:29

Processes of Self-Presentation

251
Effective self-presentation is a central component of social interaction and identity construction. It relies on the dynamic processes of defining the situation and engaging in self-disclosure. These mechanisms help individuals navigate social context expectations and manage how others perceive them, fostering mutual understanding and relationship development.Defining the SituationSocial situations are shaped by collectively understood frames—a set of widely understood rules or...
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Related Experiment Video

Updated: Feb 7, 2026

A Semantic Priming Event-related Potential ERP Task to Study Lexico-semantic and Visuo-semantic Processing in Autism Spectrum Disorder
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A Semantic Priming Event-related Potential ERP Task to Study Lexico-semantic and Visuo-semantic Processing in Autism Spectrum Disorder

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Semantic processes in preferential decision making.

Sudeep Bhatia1

  • 1University of Pennsylvania.

Journal of Experimental Psychology. Learning, Memory, and Cognition
|July 20, 2018
PubMed
Summary
This summary is machine-generated.

Decision-making relies on semantic memory, where retrieved items cluster by meaning. This semantic clustering influences choices, sometimes leading to inefficient consideration of less desirable options.

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Area of Science:

  • Cognitive Psychology
  • Decision Science
  • Neuroscience

Background:

  • Memory-based preferential choice involves retrieving and evaluating options from memory.
  • Semantic memory, the system for general knowledge, plays a crucial role in organizing retrieved information.
  • Understanding retrieval processes is key to understanding decision-making inefficiencies.

Purpose of the Study:

  • To investigate how semantic memory processes influence item retrieval in preferential choice.
  • To examine the impact of semantic relatedness and contextual cues on the generation of choice sets.
  • To explore potential inefficiencies arising from semantic clustering in decision-making.

Main Methods:

  • Participants listed choice items during deliberation in various everyday scenarios.
  • Semantic space models quantified the relatedness between retrieved items.
  • Experiments analyzed retrieval probabilities and the influence of contextual cues.

Main Results:

  • Retrieval of choice items demonstrated significant semantic clustering, where related items increased each other's retrieval probability.
  • Semantic clustering effects were independent of item desirability, potentially leading to the consideration of undesirable options.
  • Contextual cues biased item retrieval towards semantically related options, an effect strongest early in deliberation.

Conclusions:

  • Semantic memory processes significantly guide the formation of choice sets in memory-based decisions.
  • Semantic clustering and context effects highlight the structured nature of memory retrieval in preferential choice.
  • Semantic space models offer valuable tools for analyzing decision-making processes.