Related Experiment Video
Updated: Feb 7, 2026

Author Spotlight: Sieving Fruit Pulp to Detect Immature Tephritid Fruit Flies in the Field
Published on: July 28, 2023
MYBs Drive Novel Consumer Traits in Fruits and Vegetables
Andrew C Allan1, Richard V Espley2
1New Zealand Institute for Plant and Food Research, Mt Albert, Auckland, New Zealand; School of Biological Sciences, University of Auckland, Auckland, New Zealand.
Abstract:
Eating plant-derived compounds can lead to a longer and healthier life and also benefits the environment. Innovation in the fresh food sector, as well as new cultivars, can improve consumption of fruit and vegetables, with MYB transcription factors being a target to drive this novelty. Plant MYB transcription factors are implicated in diverse roles including development, hormone signalling, and metabolite biosynthesis. The reds and blues of fruit and vegetables provided by anthocyanins, phlobaphenes, and betalains are controlled by specific R2R3 MYBs. New studies are now revealing that MYBs also control carotenoid biosynthesis and other quality traits, such as flavour and texture. Future breeding techniques may manipulate or create alleles of key MYB transcription factors.
Related Concept Videos
Trait and State Self-Esteem
Polygenic Traits
Fruit Development, Structure, and Function
Multiple Allele Traits
Traits and States
X-linked Traits

