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The Feature-Positive Effect, Attitude Strength, and Degree of Perceived Consensus
Scott T Allison1, David M Messick2
1University of Richmond.
Personality & Social Psychology Bulletin
|July 27, 2018
Summary
People find it harder to process what didn't happen. This study shows active choices strengthen attitudes and inflate perceived consensus compared to passive ones.
Area of Science:
- Psychology
- Social Psychology
- Cognitive Psychology
Background:
- The feature-positive effect describes the difficulty in processing nonoccurrences.
- This cognitive bias influences how individuals perceive events and social information.
Purpose of the Study:
- To investigate the feature-positive effect's impact on self-perception.
- To examine its role in shaping consensus estimates.
Main Methods:
- Participants expressed preferences through active (doing) or passive (not doing) responses.
- Attitudes and peer consensus estimates were measured post-response.
Main Results:
- Active responders reported stronger attitudes aligned with their responses.
- Active responders estimated significantly higher consensus than passive responders.
Conclusions:
- Engaging actively enhances attitude certainty and inflates perceived social agreement.
- The feature-positive effect may contribute to biased self-perception and social judgment.
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