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Leveraging a Virtual Community of Practice to Participate in a Survey-based Study: A Description of the METRIQ Study
Brent Thoma1,2, Mike Paddock3,4, Eve Purdy2,5
1Department of Emergency Medicine University of Saskatchewan Saskatoon Saskatchewan Canada.
Objectives:
To power the METRIQ (Medical Education Translational Resources: Impact and Quality) Study adequately, we aimed to recruit > 200 medical students, residents, and attendings to complete a 90- to 120-minute survey by leveraging a virtual community of practice (vCoP).
Methods:
Participants were recruited using personal (conference campaign and e-mails) and online (a study website and social media campaign utilizing Twitter, Facebook, blogs, podcasts, an infographic, and a YouTube video) techniques that leveraged relationships within a virtual community or practice. Participants received weekly survey reminders for 4 weeks and at the end of the rating period. Survey completion rates were calculated.
Results:
A total of 380 potential participants completed an intake form (139 medical students, 120 residents, 121 attendings), 330 consented to participate, and 309 (81.3% of interested and 93.9% of consenting participants) completed the full survey (121, 88, and 100, respectively). The required sample size was achieved.
Conclusions:
The METRIQ Study utilized a multimodal recruitment campaign that targeted a vCoP. It recruited large numbers of participants with high completion rates. Response rates could not be calculated given the uncertainty surrounding the number of individuals invited to participate.
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