Walking along the road with anonymous users in similar attributes

Recently, the ubiquitousness of smartphones and tablet computers have changed the style of people's daily life. With this tendency, location based service (LBS) has become one of the prosperous types of service along with the wireless and positioning technology development. However, as the LBS server needs precise location information about the user to provide service result, the procedure of LBS may reveal location privacy, especially when a user is utilizing continuous query along the road. In continuous query, attributes of the user are released inadvertently with per-query, and the information can be collected by an adversary as background knowledge to correlate the location trajectory and infer the personal privacy. Although, a user can employ a central server (CS) to provide privacy preservation for his location, the trustfulness of CS still is without testified and it is usually considered as an un-trusted entity. Thus, in this paper, the trustfulness of CS is verified by a game tree, and then with the result we propose a hash based attribute anonymous scheme (short for HBAA) to obfuscate the attributes released in each query along the road. With the help of HBAA, the CS has no opportunity to get any information about the user who sends his query for generalization service. Furthermore, as the set of attributes is transmitted into a fixed length of hash value, the processing time that spent in attribute generalization is stripped down and the performance of executive efficiency is improved. At last, security analysis and simulation experiment are proposed, and then results of security proving as well as simulation experiments further reflect the superiority of our proposed scheme.