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The Paradox of Viral Outrage.

Takuya Sawaoka1, Benoît Monin1,2

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PubMed
Summary
This summary is machine-generated.

Online moral outrage can backfire, making individuals seem like bullies. Viral outrage online increases sympathy for the original offender, leading to harsher judgments of the commenter.

Keywords:
moralityopen dataopen materialsoutragepreregisteredpunishmentsocial judgmentsocial justice

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Area of Science:

  • Social Psychology
  • Online Behavior
  • Moral Psychology

Background:

  • Moral outrage traditionally reinforces group norms and deters deviance.
  • Internet dynamics can amplify individual outrage, leading to perceptions of excess and injustice.
  • Online group condemnation can transform individual outrage into perceived bullying.

Purpose of the Study:

  • To investigate how the viral nature of online outrage affects perceptions of commenters.
  • To examine the underlying psychological mechanisms driving these effects.
  • To understand the impact of amplified online reactions on social judgment.

Main Methods:

  • Surveyed 3,377 participants exposed to online posts (racist, sexist, unpatriotic) with varying levels of accompanying outrage.
  • Assessed participants' impressions of a single commenter in both viral and non-viral outrage conditions.
  • Conducted six studies to explore the effect and its processes.

Main Results:

  • Commenters were judged more negatively when outrage was viral compared to non-viral.
  • Viral outrage increased sympathy for the original offender.
  • The amplification of outrage online altered social judgments of individual behavior.

Conclusions:

  • The dynamics of online communication can invert the social function of moral outrage.
  • Increased online condemnation leads to greater sympathy for the target, not the commenters.
  • Understanding viral outrage is crucial for navigating online social interactions and judgments.