Sex, Love, and Risk-n-Responsibility: A Content Analysis of Entertainment Television

This study documents the extent of sexual content, including sexual health content, in scenes with and without expressions of love on network and cable television popular with emerging adults. Sexual talk and/or behavior was found in 20% of all television scenes coded across 53.5 hours of programming. A third of these scenes featured sex alongside expressions of love. An additional 10% of scenes suggested love but not sex. Coded as a separate category, 25% of analyzed scenes contained a passing joke or pun referencing sexual organs, making these non-specific comedic one-liners the predominant reference to sex in this sample. Beyond jokes, most of the sexual or loving talk in this sample consisted of expressing a romantic interest in someone; sex- and love-related behaviors largely consisted of kissing or flirting. Very few scenes specifically referenced sexual intercourse. Sexual health messages were also rare. The majority of scenes mentioning any health consequence (= 7% of analyzed scenes) concerned emotional heartache. One scene mentioned sexually-transmitted infections; 12 of the nearly 2,600 scenes coded mentioned condoms or contraceptives. It is thus a challenging proposition to build upon existing sexual depictions on television to promote safe sex practices within sexual and loving contexts.