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Interpersonal communication in healthcare
1Carol Davila University of Medicine and Pharmacy, Bucharest, Romania.
Journal of Medicine and Life
|August 25, 2018
Summary
Effective healthcare marketing requires strategic communication. Building patient trust through excellent communication skills enhances medical unit prestige and patient engagement.
Area of Science:
- Healthcare Management
- Medical Communication
Background:
- Modern healthcare systems necessitate strategic marketing for improved performance.
- Differentiating medical establishments is crucial in a competitive landscape.
Purpose of the Study:
- To highlight the importance of marketing guidelines in healthcare.
- To emphasize the role of communication in building therapeutic alliances.
Main Methods:
- Analysis of the impact of marketing strategies in medical settings.
- Evaluation of communication skills as a key performance indicator.
Main Results:
- Competent communication fosters trust between medical staff and patients.
- Positive patient interactions boost the reputation and interest in medical units.
Conclusions:
- Implementing marketing guidelines and prioritizing communication are vital for healthcare success.
- Enhanced patient-customer relationships lead to increased prestige and engagement.
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