Related Experiment Video
Updated: Feb 6, 2026

Quantitative Autonomic Testing
Published on: July 19, 2011
Expectancy effects in the Autonomous Sensory Meridian Response
Daniella K Cash1, Laura L Heisick1, Megan H Papesh1
1Department of Psychology, Louisiana State University and Agricultural and Mechanical College, Baton Rouge, LA, USA.
Autonomous Sensory Meridian Response (ASMR) triggers euphoria. Experienced users are less influenced by expectations, unlike novices, suggesting ASMR
Area of Science:
- Neuroscience
- Psychology
Background:
- Autonomous Sensory Meridian Response (ASMR) is a subjective sensory experience.
- Despite popularity, empirical research on ASMR mechanisms is limited.
- ASMR is linked to specific auditory or visual stimuli.
Purpose of the Study:
- To investigate the neurophysiological mechanisms underlying ASMR.
- To examine the role of participant expectations and suggestibility in ASMR.
- To differentiate responses between ASMR-naïve individuals and enthusiasts.
Main Methods:
- Participants (ASMR enthusiasts and naïve observers) listened to ASMR-eliciting and non-eliciting audio clips.
- Participant expectations regarding ASMR were manipulated to assess placebo effects.
- Subjective sensory responses were recorded and analyzed.
Main Results:
- Naïve participants exhibited responses influenced by suggestive instructions (placebo effect).
- Experienced ASMR users demonstrated resistance to suggestive instructions.
- Initial ASMR exposure may shape somatosensory responses based on expectations.
Conclusions:
- ASMR perception can be influenced by expectation, particularly in novices.
- Experienced ASMR practitioners show less susceptibility to placebo effects.
- Findings suggest potential applications for ASMR in stress management techniques.
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