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Creating Objects and Object Categories for Studying Perception and Perceptual Learning
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Toward an Integrative Framework for Studying Human Evaluation: Attitudes Toward Objects and Attributes.

Alison Ledgerwood1, Paul W Eastwick1, Leigh K Smith1

  • 11 University of California, Davis, USA.

Personality and Social Psychology Review : an Official Journal of the Society for Personality and Social Psychology, Inc
|August 30, 2018
PubMed
Summary

This study introduces a new framework for understanding evaluation, distinguishing between object and attribute evaluations. It models how people form preferences and how these influence choices.

Keywords:
attitudedrivers of likingevaluationmate preferences

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Area of Science:

  • Psychology
  • Decision Science
  • Behavioral Economics

Background:

  • Evaluation is fundamental to human experience and decision-making.
  • Existing research on attitudes, mating, and consumer behavior offers fragmented insights into evaluation processes.

Purpose of the Study:

  • To develop a comprehensive framework for studying evaluation.
  • To distinguish between evaluations of objects and attributes.
  • To model the translation of functional attribute preferences into summarized preferences and their impact on object evaluation and situation selection.

Main Methods:

  • Literature synthesis across attitude research, mating preferences, and consumer behavior.
  • Conceptual distinction between object and attribute evaluations.
  • Development of new models for preference translation and impact.

Main Results:

  • Distinction between summarized attribute preferences (liking a trait) and functional attribute preferences (trait predicting liking).
  • Models demonstrating the translation of functional to summarized preferences.
  • Models showing how attribute preferences influence object evaluations and situation selection.

Conclusions:

  • The proposed framework offers a more integrated understanding of evaluation.
  • Understanding attribute preferences is key to predicting object evaluations and behavioral choices.
  • This work bridges attitude research with decision-making and situational influences.