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App features that fulfill parents' needs in apps for children
Francette L Broekman1, Jessica Taylor Piotrowski1, Hans W J Beentjes1
1University of Amsterdam, the Netherlands.
Mobile Media & Communication
|September 1, 2018
Summary
Parents seek specific app features for young children (ages 3-7), prioritizing clear design, controllable educational content, and engaging challenges. Child
Area of Science:
- Child Development
- Human-Computer Interaction
- Educational Technology
Background:
- Parents have distinct needs when selecting apps for young children (ages 3-7).
- Existing research lacks empirical evidence on how app features fulfill parental needs.
- Uses and gratifications theory suggests app features can meet user needs, but this is unverified for children's apps.
Purpose of the Study:
- To identify key features in children's apps that parents deem important.
- To understand the relationship between parental needs and specific app features.
- To explore the influence of child's age and gender on this relationship.
Main Methods:
- A multimethodological approach combining qualitative interviews (n=20) and a large-scale survey (n=591).
- Qualitative interviews identified 23 important app features from parental perspectives.
- Survey data analyzed to correlate parental needs with desired app characteristics.
Main Results:
- Parents desire apps with clear design, tailorable/controllable educational content, challenges/rewards, and technological innovation.
- Parental needs were found to align with these identified app features.
- The relationship between needs and features is significantly moderated by the child's age and gender.
Conclusions:
- Parental needs for children's apps are linked to specific design and content features.
- App selection is influenced by a desire for educational value, engagement, and usability.
- Future app development should consider age and gender variations to better meet parental needs.
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