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Online Purchase Intention of Fruits: Antecedents in an Integrated Model Based on Technology Acceptance Model and

Yongchang Wei1, Can Wang1, Song Zhu2

  • 1School of Business Administration, Zhongnan University of Economics and Law, Wuhan, China.

Frontiers in Psychology
|September 8, 2018
PubMed

Keywords:
fruit e-commerceonline purchase intentionperceived risk theorystructural equation modeltechnology acceptance model

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