A Survey of Key Opinion Leaders to Support Curriculum Development in Advanced Medical Science Liaison Training

Medical science liaisons (MSLs) are field-based pharmaceutical or biomedical industry professionals whose role demands specialized product knowledge and skill in executing customer-facing activities. This report describes a survey of key opinion leaders (KOLs) to identify MSL skills most highly valued and those in need of enrichment with the objective of designing an advanced training curriculum for experienced MSLs. A total of 66 MSLs representing diverse therapeutic areas verbally administered a 9-question survey at the conclusion of a routine MSL-KOL interaction. There were 296 surveys completed, with most respondents (239 of 281; 82%) indicating that they meet with MSLs from other companies. Ninety-five percent (218 of 230) responded that the value provided by MSLs was comparable to that offered by other companies. When asked about top MSL attributes, KOLs mentioned product knowledge, scientific credibility, therapeutic area knowledge, timeliness of response, and communication skills. In terms of resources provided by MSLs, KOLs most often mentioned scientific information, unbiased product information, therapeutic area developments (including pipeline discussions), disease state information, and potential involvement in research or as an advisor. Based on the quantitative and qualitative results of this survey, a workshop curriculum focusing on advanced communication skills and networking techniques was developed and conducted successfully.