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Perspectives on using decision-making nudges in physician-patient communications
Ilona Fridman1, Joanna L Hart2,3,4,5,6,7, Kuldeep N Yadav2,3,4,5
1Columbia Business School, Columbia University, New York, NY, United States of America.
Plos One
|September 20, 2018
Summary
Physicians and laypersons found medical "nudges" ethical for patient decisions. Nudges were viewed more positively than no nudges, irrespective of patient decision-making bias.
Area of Science:
- Medical Ethics
- Health Communication
- Decision Science
Background:
- Shared decision-making involves patients weighing uncertain outcomes and emotions.
- Nudges, or choice-influencing techniques, can aid complex medical decisions but raise ethical concerns regarding influence.
Purpose of the Study:
- To assess the ethicality and appropriateness of using nudges in medical decision-making.
- To compare perceptions of nudges between physicians and non-clinicians.
Main Methods:
- Surveyed 89 resident physicians and 336 non-clinicians (Mechanical Turk workers).
- Participants evaluated hypothetical advanced cancer patient scenarios involving chemotherapy vs. hospice choices.
- Scenarios varied based on patient decision-making bias and physician use of nudges.
Main Results:
- Both physicians and non-clinicians viewed nudges more positively than their absence, regardless of patient bias.
- Physicians favored nudges endorsing hospice; non-clinicians favored nudges endorsing chemotherapy.
- Nudges were perceived as more ethical and appropriate when used compared to not using them.
Conclusions:
- Nudges may be considered ethical and appropriate in medical decision-making by both clinicians and the public.
- Differential preferences for nudges between physicians and patients highlight potential limitations for their application.
- Further research is needed to explore these perceptual differences and inform effective nudge implementation.
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