Decision making with visualizations: a cognitive framework across disciplines
Lace M Padilla1,2, Sarah H Creem-Regehr2, Mary Hegarty3
11Northwestern University, Evanston, USA.
Cognitive Research: Principles and Implications
|September 22, 2018
Summary
Researchers propose a dual-process model for understanding how people make decisions using visualizations. This framework integrates cognitive processes to explain fast, intuitive, and slower, effortful decision-making with visual data.
Area of Science:
- Cognitive Science
- Information Visualization
- Human-Computer Interaction
Background:
- Visualizations are crucial for understanding complex information across various domains.
- Research on visualization is fragmented, lacking cross-domain communication and a unifying cognitive framework.
- Existing studies explore visualization creation, cognitive processes, and information communication.
Purpose of the Study:
- To propose an integrative cognitive model for visualization comprehension and decision-making.
- To address the gap in cross-domain communication of visualization research findings.
- To provide a dual-process account of decision-making with static, two-dimensional visualizations.
Main Methods:
- Review of empirical studies on decision-making with static, two-dimensional visualizations.
- Integration of models of visualization comprehension and dual-process theory of decision-making.
- Analysis of cross-domain findings to identify potential universal visualization principles.
Main Results:
- Empirical evidence supports a dual-process account of decision-making with visualizations.
- Two distinct decision mechanisms identified: one fast and intuitive, the other slow and effortful.
- Four cross-domain findings illustrate the utility of the dual-process model for universal principles.
Conclusions:
- A dual-process cognitive framework can unify research on visualization comprehension and use.
- Understanding these cognitive mechanisms can lead to more effective visualization design.
- Future research should explore novel areas and provide practical design recommendations based on cognitive theory.
Keywords:
Cognitive modelDecision making with visualizations reviewDual-processGeospatial visualizationsGraphical decision makingGraphsHealthcare visualizationsUncertainty visualizationsVisual-spatial biasesWeather forecast visualizationsMore Related Videos
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