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To frame or not to frame? Effects of message framing and risk priming on mouth rinse use and intention in an adult

Gert-Jan de Bruijn1

  • 1Amsterdam School of Communication Research ASCoR, University of Amsterdam, PO Box 15804, 1001 NH, Amsterdam, The Netherlands. g.j.debruijn@uva.nl.

Journal of Behavioral Medicine
|September 23, 2018
PubMed

Keywords:
AdultsBehaviourDental healthIntentionMessage framingPersuasive communication

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