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Anchoring Effects in Facial Attractiveness.

Juergen Goller1, Helmut Leder1, Heather Cursiter2

  • 1Department of Basic Psychological Research and Research Methods, University of Vienna, Austria.

Perception
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PubMed
Summary

The order in which you see faces influences your impression of them. Seeing faces from most attractive to least attractive leads to higher overall attractiveness ratings, demonstrating a temporal anchoring effect.

Keywords:
anchoringattractivenessface perceptionfamiliaritywanting

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Area of Science:

  • Cognitive Psychology
  • Social Psychology
  • Human Perception

Background:

  • First impressions from faces are formed rapidly and influence subsequent social behavior.
  • Varying images of the same face can elicit different impressions, suggesting context dependency.

Purpose of the Study:

  • To investigate whether the presentation order of facial images affects the overall impression of a person.
  • To determine if temporal order of visual information influences impression formation.

Main Methods:

  • Three experiments were conducted using naturally varying photos of faces.
  • Participants viewed facial images presented in either ascending (low-to-high) or descending (high-to-low) order of attractiveness.
  • Attractiveness ratings and dating decisions were recorded as outcome measures.

Main Results:

  • Attractiveness ratings were significantly higher in the descending order condition compared to the ascending order condition, indicating an anchoring effect.
  • The effect was confirmed to be due to anchoring within the sequence, not just contrast with the final image.
  • Image presentation order also influenced dating decisions, further supporting the impact of temporal sequence.

Conclusions:

  • First impressions are influenced by the temporal order of information, not solely by visual content.
  • Models of impression formation and face learning should incorporate the sequence of encounters.
  • The order of stimulus presentation plays a crucial role in social perception and decision-making.