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Updated: Feb 4, 2026

Methods to Test Visual Attention Online
Published on: February 19, 2015
Early development of visual attention in infants in rural Malawi
Juha Pyykkö1, Linda Forssman2, Kenneth Maleta3
1Tampere Center for Child Health Research, Faculty of Medicine and Life Sciences, University of Tampere, Tampere, Finland.
Insights
Infants in Malawi show early visual attention skills, including face attention, similar to Western infants. These foundational attentional capacities were not linked to common risks in low-resource settings.
Area of Science:
- Developmental Psychology
- Cognitive Neuroscience
- Infant Research
Background:
- Infant attention develops significantly in the first year.
- Most infant attention research originates from high-resource Western countries.
- Understanding attention in diverse populations is crucial.
Purpose of the Study:
- To investigate visual attention development in infants from rural Malawi.
- To assess visual orienting, anticipatory looking, and face attention.
- To examine associations between attention and environmental factors.
Main Methods:
- Utilized eye-tracking technology with 312-376 infants at 7 and 9 months.
- Employed tests for visual orienting, anticipatory looking, and face attention.
- Assessed environmental factors including maternal cognition and socioeconomic status.
Main Results:
- Infants demonstrated active visual search, anticipatory saccades, and attention bias for faces.
- Reliability of individual attention measures was low to moderate.
- No significant associations were found between attention and gestational age, nutrition, or rearing environment.
Conclusions:
- Early attentional biases in infants are replicated in a large, diverse, low-resource sample.
- Face attention bias appears pronounced in low-resource settings.
- Initial infant attentional capacities are not associated with common low-resource environmental risks.
Abstract:
Eye tracking research has shown that infants develop a repertoire of attentional capacities during the first year. The majority of studies examining the early development of attention comes from Western, high-resource countries. We examined visual attention in a heterogeneous sample of infants in rural Malawi (N = 312-376, depending on analysis). Infants were assessed with eye-tracking-based tests that targeted visual orienting, anticipatory looking, and attention to faces at 7 and 9 months. Consistent with prior research, infants exhibited active visual search for salient visual targets, anticipatory saccades to predictable events, and a robust attentional bias for happy and fearful faces. Individual variations in these processes had low to moderate odd-even split-half and test-retest reliability. There were no consistent associations between attention measures and gestational age, nutritional status, or characteristics of the rearing environment (i.e., maternal cognition, psychosocial well-being, socioeconomic status, and care practices). The results replicate infants' early attentional biases in a large, unique sample, and suggest that some of these biases (e.g., bias for faces) are pronounced in low-resource settings. The results provided no evidence that the initial manifestation of infants' attentional capacities is associated with risk factors that are common in low-resource environments.
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