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#Orthorexia on Instagram: a descriptive study exploring the online conversation and community using the Netlytic
Sara Santarossa1, Jillian Lacasse2, Jordan Larocque2
1Department of Kinesiology, University of Windsor, Windsor, ON, Canada. santaros@uwindsor.ca.
The Instagram orthorexia nervosa (ON) community is small, but conversations focus on recovery and healthy eating. This suggests a supportive environment for individuals with ON.
Area of Science:
- Psychology
- Sociology
- Digital Health
Background:
- Orthorexia nervosa (ON) is an emerging eating disorder characterized by an unhealthy obsession with healthy eating.
- Social media platforms like Instagram are increasingly influential in shaping perceptions of health and wellness.
Purpose of the Study:
- To analyze the online conversation surrounding #orthorexia on Instagram.
- To examine the content of images and author biographies within the ON community on Instagram.
Main Methods:
- Utilized Netlytic software to download and analyze 4,533 Instagram posts related to #orthorexia.
- Conducted a content analysis of a subsample of 145 images and 68 author biographies.
- Identified frequently used words and themes within the posts.
Main Results:
- The #orthorexia conversation on Instagram involves a relatively small community.
- Commonly used words included 'love' and '#edrecovery'.
- Images predominantly featured food (68%) and people (13%), with authors often mentioning eating disorder recovery and a focus on food/fitness.
Conclusions:
- The Instagram ON community, though small, exhibits a positive discourse.
- The community appears supportive, emphasizing recovery and healthier eating behaviors.
- Findings suggest Instagram may serve as a platform for positive social support for individuals with orthorexia nervosa.
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