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Disconfirmation modulates the neural correlates of the false consensus effect: A parametric modulation approach
B Locke Welborn1, Matthew D Lieberman2
1SAGE Center for the Study of the Mind, University of California, Santa Barbara, USA.
Neuropsychologia
|October 17, 2018
Summary
People often assume others share their views, a bias called the false consensus effect (FCE). This brain imaging study found FCE is linked to self-related brain activity, especially when beliefs are challenged.
Area of Science:
- Social Neuroscience
- Cognitive Psychology
- Neuroimaging
Background:
- The false consensus effect (FCE) is a pervasive cognitive bias where individuals overestimate the extent to which others share their attitudes and beliefs.
- Understanding the neural underpinnings of FCE is crucial for comprehending social reasoning and its societal impact.
Purpose of the Study:
- To investigate the neural correlates of individual differences in the false consensus effect using functional magnetic resonance imaging (fMRI).
- To explore how social feedback, particularly disconfirmation, modulates the brain activity associated with FCE.
Main Methods:
- Employed fMRI to measure brain activity in participants while they evaluated social and political issues.
- Assessed within-subject variation in consensus bias by comparing participants' attitudes to perceived group consensus.
- Analyzed brain region activation (e.g., self-related cognition, mentalizing, valuation) in relation to consensus bias and social disconfirmation.
Main Results:
- Consensus bias showed a significant association with activity in brain regions involved in self-referential processing, mentalizing, and value-based decision-making.
- Activation in these neural regions predicted consensus bias primarily when participants received social feedback that contradicted their own attitudes (social disconfirmation).
- Motivational factors, such as the need to affirm the normativity of one's own beliefs, appear to moderate the psychological and neural mechanisms of FCE.
Conclusions:
- The neural basis of the false consensus effect is modulated by social context, particularly when encountering disconfirming information.
- Motivated cognition plays a significant role in the tendency to project one's own attitudes onto others, supporting existing social psychological theories.
- This study highlights the interplay between self-perception, social feedback, and motivated reasoning in shaping social judgments.
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