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Behavioral, Normative and Control Beliefs about Earthquake Preparedness: A Deductive Content Analysis Study
Mehdi Najafi1, Hamid Reza Khankeh2, Helen Elmi3
1Department of Health in Emergency and Disaster, University of Social Welfare & Rehabilitation Sciences, Tehran, Iran; Red Crescent Society, Iran.
Plos Currents
|October 20, 2018
Summary
Understanding earthquake preparedness beliefs in Tehran is crucial. Findings reveal that perceived usefulness, family anxiety, family agreement, and education significantly influence citizens' earthquake preparedness behaviors.
Area of Science:
- Social Sciences
- Public Health
- Disaster Management
Background:
- Earthquake preparedness in Tehran remains low despite risk awareness.
- Beliefs of Tehran inhabitants significantly impact earthquake preparedness.
- This study identifies key beliefs influencing earthquake preparedness in Tehran.
Purpose of the Study:
- To elicit salient beliefs concerning earthquake preparedness among Tehran citizens.
- To understand the psychological and social factors affecting earthquake preparedness behaviors.
- To provide insights for developing effective earthquake preparedness interventions.
Main Methods:
- Deductive content analysis was employed.
- The Theory of Planned Behavior (TPB) served as the theoretical framework.
- 132 semi-structured interviews were conducted with Tehran heads of households.
Main Results:
- Behavioral beliefs: Perceived usefulness of preparedness and anxiety it may cause.
- Normative belief: Perceived family agreement with preparedness (often unknown).
- Control belief: Education facilitates earthquake preparedness.
Conclusions:
- Behavioral, normative, and control beliefs significantly influence Tehran inhabitants' preparedness.
- Identifying these beliefs aids policymakers in understanding and improving preparedness behaviors.
- Interventions must be informed by these identified beliefs for greater effectiveness.
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