Data to assess the relationship between moral identity and green consumption
Related Experiment Video
Updated: Feb 3, 2026

Assessment of Physical Activity Intensity with Accelerometers and Oxygen Consumption
Published on: June 20, 2025
1Business School, Tianjin University of Finance & Economics, Tianjin, China.
Abstract:
This Data in Brief article is for Study 1 in the manuscript # JEVP-2018-140 ("The Impact of Moral Identity on Consumers' Green Consumption Tendency: The Role of Perceived Responsibility for Environmental Damage"). It examines the association between moral identity and green consumption. The data was collected using a structured online questionnaire composed of measurements of moral identity, green consumption behavior, social desirability, and demographics (gender, age and financial situation) in China and United States. 259 Chinese and 282 Americans answered the questionnaire. Data was analyzed employing SPSS. Regression analysis was used as statistical tool of analysis.
Related Concept Videos
Personal Identity
Trigonometric Identities II
Relationship Formation
Assessment of the Gastrointestinal System I: Subjective Data
Health History
The initial step in assessing the GI system is obtaining a comprehensive health history. This includes inquiring about the patient's history or presence of problems...
Assessment of the Cardiovascular System I: Subjective Data
Initial Enquiry
Ask the patient about their primary concern and thoroughly explore all reported symptoms.
Medical History
Investigate past illnesses affecting the cardiovascular system, such as angina, anemia, rheumatic fever, congenital heart disease, stroke, thrombophlebitis, dysrhythmias, varicosities
Inquire about symptoms...
Kohlberg's Theory of Moral Development
Pre-Conventional Level
At the pre-conventional level, morality is primarily driven by personal...

