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Closing the gender gap in competitiveness through priming.

Loukas Balafoutas1, Helena Fornwagner2, Matthias Sutter2,3,4

  • 1Department of Public Finance, University of Innsbruck, Universitätsstraße 15, 6020, Innsbruck, Austria. loukas.balafoutas@uibk.ac.at.

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Priming with power significantly reduces the gender gap in competitiveness. This simple intervention makes competition entry more realistic for men, aligning their choices with women's and potentially impacting career advancement.

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Area of Science:

  • Behavioral Economics
  • Gender Studies
  • Psychology

Background:

  • Gender disparities in competitiveness are linked to wage and career advancement gaps.
  • Policy interventions like quotas may have unintended consequences.

Purpose of the Study:

  • To investigate if power priming can eliminate the gender gap in competitiveness.
  • To understand the mechanisms behind the observed effects on competition entry and risk tolerance.

Main Methods:

  • Experimental design involving power priming (neutral, low-power, high-power).
  • Measuring subjects' willingness to enter competitive situations.
  • Assessing risk tolerance levels among participants.

Main Results:

  • In neutral and low-power conditions, men showed significantly higher competitiveness than women.
  • High-power priming eliminated the gender gap in competitiveness.
  • Power priming led to more realistic competition entry decisions and reduced risk tolerance in men.

Conclusions:

  • Power priming is a cost-effective tool to close the gender gap in competitiveness.
  • The findings suggest that situational factors, like power, influence gender differences in competitive behavior.
  • This has implications for understanding and addressing gender disparities in professional settings.