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Awareness of consequences drives waste prevention attitudes, not personal norms. Perceived behavioral control and social norms significantly influence waste prevention behaviors.

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Area of Science:

  • Environmental Psychology
  • Consumer Behavior Studies
  • Waste Management Research

Background:

  • Waste prevention is a critical global issue.
  • Understanding individual determinants of waste prevention behavior is essential.
  • Existing research often overlooks the nuanced factors influencing purchasing versus repair/reuse decisions.

Purpose of the Study:

  • To investigate the role of awareness of consequences and personal norms in shaping attitudes towards waste prevention.
  • To explore the mediating effects of perceived behavioral control and waste prevention behavior on the relationship between attitudes and behavior.
  • To identify key drivers for individual waste prevention strategies, including purchasing new items versus repairing or reusing existing ones.

Main Methods:

  • Data collected via 375 questionnaires in Pietra Ligure, Italy.
  • Structural Equation Modeling (SEM) used to test hypotheses.
  • Analysis focused on determinants of individual waste prevention behavior.

Main Results:

  • Awareness of consequences significantly predicts positive attitudes towards waste prevention.
  • Personal norms were found to be less influential on waste prevention attitudes compared to awareness of consequences.
  • A positive relationship exists between attitudes and perceived behavioral control.
  • Perceived behavioral control and social norms are significant predictors of waste prevention behavior.

Conclusions:

  • Awareness of consequences is a primary driver for waste prevention attitudes.
  • Perceived behavioral control and social norms play crucial roles in translating attitudes into actual waste prevention actions.
  • Findings offer theoretical, political, and managerial insights for promoting waste prevention behaviors.