Marketing Farm Safety: Using Principles of Influence to Increase PTO Shielding
Pamela J Tinc1, Julie A Sorensen1
1a The Northeast Center for Occupational Health and Safety: Agriculture, Forestry, and Fishing , Cooperstown , NY , USA.
Objectives:
Despite much work to reduce the frequency and severity of agricultural injuries, these events still occur. Power take-off entanglements are one example of agricultural events that can lead to death or permanent disability. This manuscript considers the use of marketing techniques to reduce agricultural injuries. Specifically, the "principles of influence" (liking, social proof, authority, consistency, reciprocity, and scarcity) are explored as methods of promoting power take-off shielding among New York farmers.
Methods:
Focus group discussions were held with farmers and agricultural service providers in seven agricultural counties in New York. Participants were provided with background information about power take-off injuries, as well as information on one principle of influence. Facilitators then guided the groups through a brainstorming discussion to formulate intervention strategies.
Results:
Thirty-nine individuals participated in the discussions. Participants provided feedback on individuals and organizations that could serve as influencers, potential incentives for participants, and beliefs about what would not work in their community.
Conclusion:
Overall, participants were enthusiastic about using principles of influence to promote power take-off shielding. These methods appear to be promising for improving safety on farms, and have the potential to save both time and money compared to other intervention strategies.
More Related Videos
07:59Transition of Farm Pigs to Research Pigs using a Designated Checklist followed by Initiation of Clicker Training - a Refinement Initiative
Published on: August 21, 2021
09:54Safety Precautions and Operating Procedures in an ABSL-4 Laboratory: 1. Biosafety Level 4 Suit Laboratory Suite Entry and Exit Procedures
Published on: October 3, 2016
Related Concept Videos
The Aufbau Principle and Hund's Rule
Survey Safety
The Uncertainty Principle
Hardy-Weinberg Principle
The Pauli Exclusion Principle
Increasing Function
