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Researchers have tested many persuasion strategies, including the foot-in-the door and the door-in-the-face techniques, in a variety of contexts. Ultimately, the principles are effective in selling products and changing people’s attitude, ideas, and behaviors (Cialdini & Goldstein, 2004).
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Frances Mei Hardin1

  • 1Frances Mei Hardin, MD, MSMA member since 2017, is in the Department of Otolaryngology, University of Missouri, Columbia, Missouri. Above, she is shown as MSMA Physician of the Day at the Missouri Capitol in 2018.

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