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Incubation optimizes the promoting effects of rewards on creativity
Ze Zhang1, Weitao Zhang1, Xiaofei Wu1
1Beijing Key Laboratory of Learning and Cognition, Collaborative Innovation Center for Capital Education Development, Department of Psychology, Capital Normal University, Beijing, China.
Abstract:
We tested the incubation effect on promoting problem-solving insight in a "test-incubation-retest" procedure in different groups receiving a reward notification (RN) before or after the incubation phase, or no RN. Only RN given before incubation significantly promoted creative performance, implying that incubation may help optimize the promoting effects of reward on creativity.
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