Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Concept Videos

Social Scripts02:10

Social Scripts

10.3K
People tend to know what behavior is expected of them in specific, familiar settings. A script is a person’s knowledge about the sequence of events expected in a specific setting (Schank & Abelson, 1977). Essentially, scripts are a particular kind of schema, one containing default values for the features within an event. In the restaurant example, the script's features include the props (e.g., tables, menu, food, and money), the roles to be played (e.g., customer and waiter),...
10.3K
Social Proof00:52

Social Proof

32.4K
Social proof is a form of persuasion based on comparison and conformity. People compare their behavior and actions to what others are doing and will change to conform to do what their peers do.
32.4K
Social Exchange Theory02:06

Social Exchange Theory

40.8K
We have discussed why we form relationships, what attracts us to others, and different types of love. But what determines whether we are satisfied with and stay in a relationship? One theory that provides an explanation is social exchange theory. According to social exchange theory, we act as naïve economists in keeping a tally of the ratio of costs and benefits of forming and maintaining a relationship with others (Rusbult & Van Lange, 2003).
40.8K
Social Traps01:41

Social Traps

26.9K
Social traps are negative situations where people get caught in a direction or relationship that later proves to be unpleasant, with no easy way to back out of or avoid. The concept was orignally introduced by John Platt who applied psychology to Garrett Hardin's "Tragedy of the Commons", where in New England herd owners could let their cattle graze in the common ground. This situation seems like a good idea, but an individual could have an advantage. If they owned...
26.9K
Social Facilitation01:04

Social Facilitation

36.6K
Not all intergroup interactions lead to negative outcomes. Sometimes, being in a group situation can improve performance. Social facilitation occurs when an individual performs better when an audience is watching than when the individual performs the behavior alone. This typically occurs when people are performing a task for which they are skilled.
36.6K
Social Loafing01:37

Social Loafing

39.7K
Another way in which a group presence can affect performance is social loafing—the exertion of less effort by a person working together with a group. Social loafing occurs when our individual performance cannot be evaluated separately from the group. Thus, group performance declines on easy tasks (Karau & Williams, 1993). Essentially individual group members loaf and let other group members pick up the slack. Because each individual’s efforts cannot be evaluated,...
39.7K

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by
Same author

Finding agreement: Functional magnetic resonance imaging hyperscanning reveals that mental state space exploration facilitates opinion alignment.

Journal of personality and social psychology·2026
Same author

Collaborative relationships, disciplinary and global culture, social identity and scientific status shape how scholars cite prior work.

Communications psychology·2026
Same author

Familiar story structures possess an evolutionary edge in memory.

PloS one·2026
Same author

Linguistic coupling between neural systems for speech production and comprehension during real-time dyadic conversations.

Neuron·2025
Same author

Simulation-driven mentalizing facilitates projection and introjection.

Trends in cognitive sciences·2025
Same author

Interdependent minds: Quantifying the dynamics of successful social interaction.

Current directions in psychological science·2025

Related Experiment Video

Updated: Feb 2, 2026

The Social Dimension of Stress: Experimental Manipulations of Social Support and Social Identity in the Trier Social Stress Test
11:13

The Social Dimension of Stress: Experimental Manipulations of Social Support and Social Identity in the Trier Social Stress Test

Published on: November 19, 2015

14.5K

Social Rewards: From Basic Social Building Blocks to Complex Social Behavior.

Diana I Tamir1, Brent L Hughes2

  • 11 Department of Psychology and Princeton Neuroscience Institute, Princeton University.

Perspectives on Psychological Science : a Journal of the Association for Psychological Science
|November 13, 2018
PubMed
Summary

Human social behaviors are driven by immediate rewards, not just long-term goals. Understanding these proximal social rewards is key to unlocking the complexities of sociality.

Keywords:
goalsmotivationneurosciencerewardsocial cognition

More Related Videos

Assessment of Social Interaction Behaviors
06:41

Assessment of Social Interaction Behaviors

Published on: February 25, 2011

95.3K
Combining Behavioral Endocrinology and Experimental Economics: Testosterone and Social Decision Making
11:51

Combining Behavioral Endocrinology and Experimental Economics: Testosterone and Social Decision Making

Published on: March 2, 2011

15.7K

Related Experiment Videos

Last Updated: Feb 2, 2026

The Social Dimension of Stress: Experimental Manipulations of Social Support and Social Identity in the Trier Social Stress Test
11:13

The Social Dimension of Stress: Experimental Manipulations of Social Support and Social Identity in the Trier Social Stress Test

Published on: November 19, 2015

14.5K
Assessment of Social Interaction Behaviors
06:41

Assessment of Social Interaction Behaviors

Published on: February 25, 2011

95.3K
Combining Behavioral Endocrinology and Experimental Economics: Testosterone and Social Decision Making
11:51

Combining Behavioral Endocrinology and Experimental Economics: Testosterone and Social Decision Making

Published on: March 2, 2011

15.7K

Area of Science:

  • Psychology
  • Neuroscience
  • Social Sciences

Background:

  • Humans exhibit constant social behaviors aimed at ultimate goals like forming bonds.
  • Individual social acts are often motivated by proximal value rather than ultimate goals.
  • Proximal value is foundational to complex human sociality.

Purpose of the Study:

  • To explore how proximal social rewards contribute to understanding social behaviors and their ultimate goals.
  • To present a dual-approach framework for analyzing social rewards.
  • To bridge basic social building blocks with real-world social goals.

Main Methods:

  • Decontextualizing social rewards: Simplifying complex interactions to identify core valuable components.
  • Recontextualizing social rewards: Reintroducing motivational and contextual factors to study their function.
  • Utilizing a dual-approach framework to analyze social reward mechanisms.

Main Results:

  • Decontextualization reveals fundamental, minimalistic social reward values.
  • Recontextualization demonstrates how proximal rewards serve ultimate social functions.
  • The proposed framework effectively links basic social elements to complex social outcomes.

Conclusions:

  • Proximal social rewards are crucial drivers of human social behavior.
  • A dual-approach of decontextualizing and recontextualizing social rewards offers a comprehensive understanding.
  • This framework can guide future research on social behavior and its underlying reward mechanisms.